Data Accuracy
MOVE measures the entire trips of the resident population in a single day. This model provides detailed travel patterns at each point across the market e.g. stretch of road, local train station and shopping centre. These results can be compared to verified counts wherever possible to help calibrate the model.
Graph: Variations of +/-10% through to +/-25% occur for major infrastructure at a single location.
At a campaign level, with 100 locations or more, this variation reduces to around +/-3% because the entire travel for the market is included in the model, meaning that if one location is high, another location(s) will be lower.
ColorCuboid Designs
