About MOVE

Measurement of Outdoor Visibility and Exposure (MOVE) is Australia’s premier quantitative audience measurement currency for Out of Home (OOH) advertising, covering major OOH environments including roadside, airports, railway/bus stations, public transport vehicles (including buses, trains, trams and light rail), shopping centres and petrol stations.

OOH audiences continue to grow faster than the population, because of increased urbanisation and the channel’s presence in our public spaces where people live, work, and socialise. OOH advertising can now reach 13 million Australians each day, making 57 million trips on a daily basis across Adelaide, Brisbane, Melbourne, Perth and Sydney.

OOH advertising is seen by 93% of Australians living in and around the capital cities each and every day.

Our Mission

To provide the highest quality service to all MOVE users by maintaining the integrity and accuracy of the audience measurement data we publish and ensuring the MOVE system remains accessible, relevant and user-friendly.

Click here to view the Outdoor Media Association’s latest annual report.

Our Services

System Access

Only outdoor media companies who are members of the Outdoor Media Association (OMA) are eligible to participate in MOVE. Other users such as media agencies require an authorisation under Access Agreements with MOVE. One Access Agreement will cover all users within a given media agency or organisation. Individual logins and passwords are issued by MOVE. Contact us for more information or if you need assistance with your login.

MOVE Training

MOVE conducts regular training for new and existing users of the audience measurement system. This will enable those with access to the system to stay informed about system updates, including new sites and changes to population statistics, and/or infrastructure (new roads, railways stations, etc.). It will also provide the opportunity for system feedback. Click here to register for an upcoming training webinar.

Our People

MOVE operates under the guidance of a Board of Directors, who set the agenda and provide direction throughout the year. Priorities are determined based on their assessment of the market in the best interest of the industry as a whole.

Board of Directors

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MOVE Team

Move Team 2021

MOVE members