MOVE Coverage and Demographics

MOVE provides audience measurement results for more than 77,500 Out of Home (OOH) advertising faces within the five Primary Coverage Areas (PCA's) of Sydney, Melbourne, Adelaide, Brisbane and Perth. PCA's extend beyond the metropolitan boundaries of each of these cities and match the audience rating areas for television as defined by OZTAM. MOVE users can access 112 target audience demographics to measure their campaigns.

Geographic Coverage

Click on the below links to download maps for each PCA.

• Sydney
• Melbourne
• Brisbane
• Adelaide
• Perth
• All Markets

Target Audience Demographics

The following tables show the various target demographic groups measured by the MOVE software.