2023 Software Enhancements

MOVE introduced a series of software enhancements to enable users navigate the AMS with more ease and allow for a more efficient campaign analysis .

Here are the nine key upgrades in the software

1. Information Icons in Reports

MOVE reports have additional information icons to provide context to each metric. The key new additions can be seen in the Frequency Distribution and Heat Map sections of the reports.

2. Compare up to 9 Reports

The compare report feature has expanded beyond 2 reports to allow users to analyse 9 reports at the same. The first report serves as the basis for comparison and the key fields that vary from the base report will be highlighted in yellow.

3. Calculate CPM (Cost per Thousand)

MOVE proposals have a price field that can be filled when Operators create the proposal. As part of the enhancements, this is now editable by both Operator and Agency users. In addition, the price of a proposal is used to calculate CPM when running MOVE reports. The price can be adjusted from within the report to instantly reflect the updated CPM.

4. Build a Sub Area

Agency users can build a Sub Area based on Post Codes or SA3 for targeted campaigns.

5. Share Proposals and Reports with your Team

This feature enables users to share select proposals and reports with individual members of their organisation that have access to the MOVE software.

6. View Sub-Proposal Site Details

Agency users can view a more detailed site information when viewing Sub-proposals.

7. Select What to Include in Your Report Run

Users can opt to run a report against all markets included in the proposal or only against select markets. Another selection that users can make is to whether run a full report with LTS and OTS scores or generate LTS results only. This feature enables users to run consolidated reports that generates faster in than usual in most cases depending on the pending report queue.

8. Indicative Report Run-Time Information

Users will now have an indicative estimate of how long their report will take to generate by taking into account the report size, markets that it is running against, and the report queue at the time.

9. Filter Reports

The Advanced Search field on the Report's page was updated to include new fields like Demographic, Market, Proposed Company, and Date that users can filter their reports by.